Beautiful Michael Russoff. He's the genius behind our brand. In fact he's a genius fullstop. Honestly. His head doesn't work like other people's. He used to be one of Wieden + Kennedy's top Creative Directors, seems to have won every damned ad accolade under the sun (you know the Honda Choir ad? well that was one of his, no joke). And what's more he is an unbelievable music talent as well. He's written hundreds of songs and theme tunes (he wrote Honda's "Hate Something, Change Something") and now we are the proud owners of a theme tune by him too!